Relentless Improvement

![Relentless Improvement](/content/images/2014/Apr/photo--1-.JPG)

I saw this picture today on the desk of a co-founder who is resident at our Forward Partner offices.

I smiled. I loved the simplicity of the message. I loved the simplicity of the reminder. And I knew it to be true.

There is no such thing as "done". There is no such thing as "good enough".

A product can always be better. Service can always be better. I can always be better.

To pause and say, "that's good enough," means letting your competitors move ahead. It means letting entropy take hold. The day you stop trying to improve is the day you start dying.

Version 1 need not be perfect. Relentless improvement does not mean waiting for perfection before shipping. It means shipping what you've got, learning what works and what doesn't, improving based on the feedback. Doing this relentlessly every day is what separates winners from losers. In business and in life. Every day, every week, every month, every year.

There's something primal about our very nature as humans when we say, "this can be better". Human endeavour has been about us saying as individuals and as a society, "this can be better". Relentlessly.

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