norrisnode

I'm a great fan of using research to properly understand customers. In lean startup methodology the process of customer discovery is a critical phase which helps the team understand better the problem they are trying to solve. Great companies have a deeper understanding of their customers. They interview customers, they…

Odds of entrepreneurial success are improved with getting introduced to potential customers, investors, candidates, analysts and partners. However, there's a right way and a wrong way to ask for and make introductions. As I often find myself in the position of making introductions, I've found a method that I'd encourage…